Why Free Favours Make You Spend More
Reciprocation is ancient; it built our society. Anthropologists say reciprocity was how early tribes built trust; it meant survival. When […]
Money Psychology, Wealth Defense
Money Psychology
Mindset Shift, Money Psychology, Wealth Defense
Why We Keep Getting Fooled by Good Packaging
In a previous post, we discussed how companies take advantage of the many psychological loopholes in our thinking. We explored
Mental Models, Mindset Shift, Money Psychology, Wealth Defense
Marketing Tricks Nigerian Brands Use to Make You Spend More
You’re Not as Rational as You Think We like to think of ourselves as straight-thinking. Rational. Nobody’s fool. Especially when