Behavioral Finance

The First Number Is Lying to You

How Anchoring Bias Distorts Money Decisions Anchoring is when the first piece of information sets the tone for everything else. […]

Budgeting has real benefits, but you might not fully experience it if you don’t protect your ability to follow it.

Understanding the Availability Bias in Money, Trends, and Life Have you noticed how Nigerians call a certain category of products

“Follow who know road“, but what happens when the person in front doesn’t actually know road? And you stay silent