How to Build a Budget You’ll Stick To
Think of a budget as a plan; a map that guides you to a destination. This map is based on […]
Foundational, Systems
November 2025
Behavioral Finance, Mental Models, Wealth Defense
The Authority Bias – Follow Who Know Road
“Follow who know road“, but what happens when the person in front doesn’t actually know road? And you stay silent
Money Psychology, Wealth Defense
Why Free Favours Make You Spend More
Reciprocation is ancient; it built our society. Anthropologists say reciprocity was how early tribes built trust; it meant survival. When
Mindset Shift, Money Psychology, Wealth Defense
Why We Keep Getting Fooled by Good Packaging
In a previous post, we discussed how companies take advantage of the many psychological loopholes in our thinking. We explored